The source of inspiration for the logo of Newtone Park was the famous story of Isaac Newton's law of gravitation. The symbols of the apple and the tree are located in the middle part of the logo and built based on the principles of symmetry of golden ratio. The other important part of the logo is the individual font that was created specially for “NewTone Park” cafe. The design of the font is based on a modular network and the round geometric body that symbolizes the apple. The font was structured in two ways: with Armenian letters and with Latin letters, which fit each other with geometrical accuracy.
Research, Idea, Visual Concept, Graphic Design - Suzanne Sirunyan, Levon Chkolyan
Content Writing - Mariam Grigoryan
Photoshoot - Samvel Hovhannisyan
Project Manager - Mariam Poghosyan
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