Concept
The Concept of the company ‘Keys To Nowhere’ is inspired by the music genre of 90’s hip-hop and it is contemporary, unique and urban. The ‘Keys To Nowhere’ name symbolizes mystery and the unknown. It is a community-based entity that has been specifically designed for a niche market in the fashion, music and events industry. The niche market has characteristics that Keys To Nowhere has united through their apparel, blog, experimental marketing techniques and advertising. Its demographic listens to the same genre of music, is drawn to the same designs of clothing, enjoys socialising in similar places, exercises the same past times and holds similar interests.
The Concept of the company ‘Keys To Nowhere’ is inspired by the music genre of 90’s hip-hop and it is contemporary, unique and urban. The ‘Keys To Nowhere’ name symbolizes mystery and the unknown. It is a community-based entity that has been specifically designed for a niche market in the fashion, music and events industry. The niche market has characteristics that Keys To Nowhere has united through their apparel, blog, experimental marketing techniques and advertising. Its demographic listens to the same genre of music, is drawn to the same designs of clothing, enjoys socialising in similar places, exercises the same past times and holds similar interests.
Keys To Nowhere clothing line is the marketing tool for this demographic to become exposed to the Keys To
Nowhere blog, which creates exciting new possibilities for this demographic by providing them with an
opportunity to express their opinions, likes and interests.
Nowhere blog, which creates exciting new possibilities for this demographic by providing them with an
opportunity to express their opinions, likes and interests.
Mood-boards & Development
Apparel Ideas
Advertising techniques
The unknown can be intriguing. These keys are left in environments where the demographic can be targeted. The letters ‘KTN’ gives a subtle hint to the brand, whilst the slogan of ‘discover the unknown’ advises to explore the meaning.
The unknown can be intriguing. These keys are left in environments where the demographic can be targeted. The letters ‘KTN’ gives a subtle hint to the brand, whilst the slogan of ‘discover the unknown’ advises to explore the meaning.
Advertising techniques
Poster designed to grab a persons attention with a simple phrase. Whilst at night the KTN logo will glow to attract more attention.
