Print Mafia is a design and print studio based in Bowling Green, KY. They have achieved national recognition for their unique approach to creating rock concert posters, pop culture prints and custom
illustrations and graphics.
We were approached by Print Mafia for a redesign of their site. Their old site was dated, cluttered and hard to navigate. We remedied this by creating a bright, clean design, a clear and organized navigation, and a responsive layout to keep the site consistent across all devices.
We also integrated a content management system which allows the client to make their own
edits whenever needed.
The store became the most feature-heavy section of the site. We wanted to make sure the process of browsing through merchandise and placing orders was a pleasant and easy process.
The user can filter through different caterogories of products through a sub-navigation. We eliminated bulky pagination by adding an infinite scroll function. As the user reaches the bottom of the page, another 15 items populate and allows them to keep scrolling to view more items, rather than having to click through to another page. A scroll to top button was added for easy access to the top of the page.
The store was built using Ubercart 3.
Design by Kelly Mulhall | Development by Kirk Laughlin