In collaboration with FELD studio for digital crafts, we created a new visual identity for PIGMENTPOL, a digital printing company with three subsidiaries in Germany. The new identity system embodies a variety of perspectives, experiences and possibilities while maintaining a coherent appearance. The chosen hexagon serves as a central key element, from which the generated logos and backgrounds are derived.
FELD provided a custom software application for the creation of individual graphics to enable a flexible and individual appearance of the huge variety of PIGMENTPOL's corporate media, including personalized stationary, shop interior and vehicles. The software was built with the processing framework and the fabulous ANI library from Benedikt Groß.

Design in process

Using the design generator



Stationary overview




Stationary detail

Business cards



Invitation for the brand launch event



Flyer for employees

Light installation for brand launch event






Reception area

Presentation of the app





Sample display systems for the showroom






Media publications
Thank You!