The Brief
Design packaging branding for Tobar’s range of Bear Grylls Protein and Energy Bars that communicate the positive environmental and health aspects of using Buffalo Worm Flour.
The Solution
The positive impacts have been communicated in a simplistic but dynamic style across the packs while keeping to the Bear Grylls style guide. The design has been given an angular layout which gives a mountainous and adventurous feel to the branding. The strap line ‘Fuel Your Adventure’ has been used to strengthen this further.
The Secret Ingredient
The main ingredient in the bars is a flour which is made from ground Buffalo Worms. It gives a natural boost in protein and energy while being gluten and soya free. Buffalo Worms, like other edible insects, require less resources such as food, water and space to farm compared to conventional animal food resources. They also release fewer greenhouse gases into the atmosphere making them an environmentally friendly alternative. These statements are highlighted on the front of the display boxes and the wrappers.
Brochure Design
Distributed at trade shows, this brochure depicts the product costs and display solutions available. It also answers common questions that potential buyers might have about the product.
