For the second edition of my Ramadan Bazaar project, I travelled to the western part of Singapore, to capture the scenes from a bazaar that is uniquely held at the ground floor (locally known as the void deck) of a public housing apartment building.
This phenomenon is not really a recent one, since it took root almost about a decade or two ago. The impetus however, to organize such a bazaar at such a unique location (at the void deck), only gained momentum due to the perceived over-exposure and crowded nature of the centrally-located hub of celebrations in Geylang Serai (which is, not surprisingly, in my third and final installment of this Ramadan Bazaar project).
The increased purchasing power of the local Malays/Muslims in the various heartlands also lend credence to the belief that there is an economically viable proposal to decentralize these bazaars. Add to that the unique once-in-a-year opportunity for seasonal/serial entrepreneurs to hone their skills in a smaller set up, and away from the more aggressive traditional business hubs of Geylang and Arab Street, and what we have here is a mushrooming of small-scale Ramadan-centric start-ups.
For this second installment, I've made my way to the very popular location of Block 425 in Jurong West, Western Singapore, to capture the sights and sounds of the various stalls and their wares. I guess because of the unique demographics and pattern of consumer behaviour in the neighbourhood, a greater proportion of the stalls are engaged in the selling of prepared and packed food items, versus the other non-consumables like clothing and Eid-related decorations.
Nonetheless, it is this very unique mix of stalls, and consumer behaviour that makes this bazaar a rather different one that others.
And I do hope you would enjoy the photos, as much as I have taking them.