Challenge: 
Tips & toes is one of the well renowned beauty salons in the UAE. It has high-demanding clientele that visit them for the best results in hair and beauty, especially when it comes to manicures and pedicures.
However Tips & toes wanted to increase it's revenue on facial treatments and promote their new extensive line of facial creams and beautification. 

 

Idea: 
Design an interactive promo poster to be placed at various touch points visited regularly by the TG   
The poster's shredded paper strips makes up the first visual. When the strips are torn,  the back reveals a 20% discount on facials and a QR code to direct consumers to the Tips & Toes facial treatment menu.
When all the shredded promo strips are plucked, the visual of the model's beautiful face is revealed.