/ Graphic Design / Package Design / Branding /
Package design, brand name and concept for Tyrsky, a craft beer for K-supermarket Redi in Helsinki. Tyrsky (surge wave) gets its name and visuality from Helsinki's Kalasatama, a former fishing harbour rebuild as a windy neighbourhood by the naltic sea. Tyrsky beer is sold only in this neighbourhood so we wanted to create a name and visuality that highlights the characteristics of this area without being overly literal or tacky. Goal was also to steer away from the usual supermarket private label look and create a design that is distinctive and credible in the craft beer scene. First patch of Tyrsky sold out fast.