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The brief was to create a series of enticing imagery for Blue Baths to promote their in-house and new out-catering services. Blue Baths is an es… Read More
The brief was to create a series of enticing imagery for Blue Baths to promote their in-house and new out-catering services. Blue Baths is an established event venue in the Bay of Plenty region, renowned for creating unique and memorable events. The business wanted to expand their offerings by starting an out-catering service. They required a series of imagery that could promote both in-house and out-catering services. It was important that the images communicated their high level of detail while each dish spoke in a unique way to appeal to a wide range of tastes. Their catering services also needed to align with the business’ recent rebrand. We worked with photographer Vinesh Kumar and Blue Baths’ head chef Timo Dicker to capture the new degustation menu and more. The images aim to clearly communicate the dishes' tastes and flavors in a minimal and direct way. We achieved this by deconstructing the main ingredients, so people could quickly identify the palate. A considered selection of contrasting textural surfaces and various props were combined to create a memorable setting. We clarified the communication objectives to the chef in order to speak to a wider audience, by presenting the dishes in multiple approaches. Some dishes were displayed elegantly in fine dining portions for corporate clients, while others were heavily stylized and in large amounts to connect to ‘everyday consumers’. All images were shot in natural light and over the course of one day. Food was prepared immediately before being photographed, delivering realistic and alluring results. Read Less
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