VAKNA
BACKGROUND
THE CASE
The task was to create a visual design based on the company's values and goals. It was supposed to be both modern and rebellious, but at the same time friendly and trustworthy.
The identity is a combination of bold, expressive lettering, vivid colours and playful graphics. The hand drawn style icons illustrate common questions people come to therapists with. The playful design creates a better way to communicate with the audience.
