VAKNA

BACKGROUND

THE CASE

The task was to create a visual design based on the company's values and goals. It was supposed to be both modern and rebellious, but at the same time friendly and trustworthy. 

The identity is a combination of bold, expressive lettering, vivid colours and playful graphics. The hand drawn style icons illustrate common questions people come to therapists with. The playful design creates a better way to communicate with the audience.