Cheng Ling Wei's profile

Nissan Leaf PR – Bicycling for Change

Tamago Studio ™ 
 
Hi, I’m Lingwei, I’m a freelance Multimedia designer & Digital Art and I’m a keen learner with a great passion about the work I do. My main skills reside in general design /web/ Idea. I’m capable of doing the ‘quirky’ fun style of work but I’m also fully experienced in doing corporate websites/branding so don’t be too put off! Detailing is something I take pride in with my work, the small finishing touches can really bring out the final experience! I’m keen to do more projects with motion.
 
I’m available for freelance work, or if you would like to employ me please use the contact section!
 
If you would like to see my CV then please email me and say Hi! =)
 
 
 
Nissan Leaf PR – Bicycling for Change
Objectives
 
- A PR activity to leverage brand Nissan as a technologically responsible car manufacturer
- Championing environmental preservation
- Using on-ground as platform for PR engagement for PRE-LAUNCH
What do we do
 
A bicycling on-ground event + Treasure Hunt based = Find the LEAF & Win
Reason to engage
 
- Interesting angle
- A point of differentiation vis-à-vis normal cycling outings
- Carrot – gratification and reward for making the effort
How it’s done – Mechanics
 
- MUST be TEAM oriented. 3pax to a team and/or 3 bicycles to a team
- This is COMPULSORY to ensure Safety
- Team Identification using a Tag:
- Example T111, all 3 bicycles have Tag T111 number
- Participants above age 14 and above. Can be a mix of gender
- Every team given 3 sets of questions leading to progressive clues, answers to questions be returned at
  finish line for validation as winners
- Each team given three (3)sets of bags, containing questions, pens, folders, and check point area de-
  markation
- Question for treasure hunt must follow the Route Book, Check Point area
- Events running from 09.00 am – 11.30 am only
- Participants must Come to Finish Line before 12.00 noon
- Participants who arrive early with the correct answer, the correct check point, will be announced as the
  winners  
 
LEAF Sensory Touch – Checkpoint 1 
- Participant is blindfolded and ears covered
- Touch the LEAF bonnet and guess if the car ignition is switched on
- Objective: Demonstrates low noise and vibration of LEAF
 
Where’s the Smoke? – Checkpoint 2
- Participants are given 1 60sec timeframe to locate the tail pipe
- Naturally, the CORRECT answer is there is NO tailpipe
- Demonstrates Zero Emission
 
Electrify Me – Checkpoint 3
- One team member powers a bicycle to generate electricity to play a short video
- At the end of the video, the team will be asked 3 questions about the LEAF
- Check out once they correctly answer the questions – demonstrates 100% Electric
 
Do You Recycle? – Checkpoint 4
- The team members are given three ‘Recycle’ logos
- Match the correct logos to the corresponding coloured recycle bins
- Demonstrates the ‘High Ratio of Recycled Materials’ USP
 
Drag Race – Checkpoint 5
- Team members cycle to attempt 0-100km/h in the shortest time possible
-Their best time will be pitted against the LEAF 0-100km/h sprint time
- Demonstrates the quickness of the LEAF
Nissan Leaf PR – Bicycling for Change
Published:

Nissan Leaf PR – Bicycling for Change

Nissan Leaf PR – Bicycling for Change

Published: