Dairy Australia and the organisers of Pinot Palooza in collaboration with Nick Haddow of Bruny Island Cheese Co., MOULD brings together the best artisan cheese producers from across the country for a day of cheese festival with wine, masterclasses and food. Mould also wants dairy lovers to explore cheese bites at home through online delivery.

It is a platform to bring together chefs and artisans with their buyers through a festival that

includes alcohol hence, the target audience is anyone above legal drinking age. It is a way of socialising and a way for artisans to earn and connect to their customers and a space that both the sides benefit from. Their main w ay to sell tickets to these events are through Eventbrite.

The overall brand personality is casual, fun and yet exclusive, posh but not corporate in any way. The brand portrays themselves to sell unadulterated and vintage cheese in a welcoming and an enjoyable environment. Hence their goal is to make more and more people interested and educated about their cheese and their festivals and sell more tickets online to make better profits f or the artisans and themselves.

Here is the working prototype : https://xd.adobe.com/view/960e2c70-66d6-4552-8057-e60325071b2e-c35d/screen/ce9d198f-77f0-49fe-b132-52c53d2ffa81?fullscreen&fullscreen.
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The Design Process:

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