Play Like a Girl Pop-Up Play Day Identity
Play Like A Girl is a non-profit organization focused on empowering girls and ending childhood obesity through involvement in fitness and sports. In 2016, I was asked to create the logo and brand guidelines for their Pop-Up Play Day Tour, a national touring event brought to underserved communities in cities across the United States. The events encouraged movement and physical activity through back-to-basics forms of play, such as jump rope and hop scotch.
This identity was developed partly in preparation for their activation at Essence Festival in New Orleans.
2016 Essence Festival Activation Schedule Sign