"Poisoned World 1: Media"
("Mürgitatud maailm 1: Meedia")
Fantasy photo series
You've probably heard the saying: "You're what you eat." In fact, today you can look at it a step higher: "You are what you consume." Every day we consume not only thousands of kilos of food, objects, equipment but also information. Some of it is useful, some is not. One of the central themes of this photo series is conscious consumption, both directly and indirectly. We are increasingly in a more toxic environment, which affects us both inside and out. The only way to "get over the poison" is to be aware and make informed decisions and actions accordingly. What and how we consume also largely determines the direction of our lives - both in private life and as a society. We need to understand that there is power in our way of consumption. It lies in our words, actions, and thoughts.
Based on the "Poisoned World" series, we address three different situations: the media, pollution and an epidemic, in which we describe how they can be a toxic environment. At the heart of each series is a character who faces the situation and has discovered that our actions, words and also thoughts have power. We have approached each series from a different angle - both stylistically and in terms of story. We tested different solutions in the salon, studio shooting and post-editing.
“What consumes your mind controls your life "
Vol 1: Media
The photo series "Poisoned World: Media" mainly symbolizes that today there is a huge amount of news, information and visual content, a large part of which is also false information. Stories are spread and it is said, "That's how it is," as if it were the only true truth. Fear is literally spread and sown, and sometimes various fake situations are staged. The more time passes, the more we need to be as aware and critical as possible of what is being said and told to us when we're consuming the media. We can't allow it to be negatively affected. In the midst of all this noise, we must be able to maintain a sober and critical mind, self-awareness and the courage to stand up for our beliefs. The courage to stand up for what is right, even when it is difficult.
Words truly have power, depending on how we use it. From time to time, the media can spray toxic fear through various channels - this includes mainstream media as well as social media. The latter can be full of toxic and defamatory comments, which can paralyze even the most confident person. We need to be able to easily orient ourselves in such a situation so as not to get hit with poisonous words.
The character at the center of the picture says: "Your truth is not necessarily my truth." As if a tie has a hold on our voice. She hears and sees it, but she does not depend on it - she does not make her choices in life accordingly. However, she does not impose her views on anyone. She is proactive and can adapt to situations while being fully prepared to show what she likes. She speaks from the heart through caring and sincerity and does not spread fear, lies and drama - instead she hushes it.
Fantasy photo seriesCONCEPT: ANNELY LILLEVÄLJA (@ANNELYILUSTUUDIO) & MERILY LILLEVÄLJA (@MAFFITI_NET)
MAKE-UP: KAIRIT EDOVALD (@KAIRITEDOVALD)
PHOTOGRAPHER: MERILY LILLEVÄLJA (@MAFFITI_NET)
VIDEOGRAPHER: STEN OTTEP AKA FIFTY VISUAL (@FIFTYVISUAL)
BACKSTAGE PHOTOGRAPHERS: ROBERT MARKUS LIIV (@RMLIIV_PHOTOGRAPHY) & STEN OTTEP AKA FIFTY VISUAL (@FIFTYVISUAL)