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The am:pm logotype was developed to highlight the concept of fashion being important at all times of day and night. The form of the logo is deriv… Read More
The am:pm logotype was developed to highlight the concept of fashion being important at all times of day and night. The form of the logo is derived from a digital clock. The colon, which is visually divided into quadrants to suggest a clock face, also separates the initials of the two designers. am:pm- a name that suggests the importance of fashion 24/7. Read Less
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Brand logotype emphasizing that one can be in fashion all day and night.
Color variations of the fashion label depending on the season and what time is being emphasized.
Example of the stationery items includes letterhead, business card, envelope and bill book.