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Sarah Delma - Visual Identity
Illustrator
Branding



Sarah Delma



We live in a new era, where the search for reliable information is increasingly consumed. On the internet, digital influencers from all areas are increasingly in evidence, sharing their knowledge with a huge number of people being the new opinion makers in society.

It is in this scenario that Sarah Delma will achieve her notoriety, inspiring and teaching people, with her extreme intellectual capacity acquired with a curriculum to cause envy to anyone. Approved in more than 15 competitions, she has served as a specialized legal advisor, legal analyst at the Ministry of Planning, a professor in several courses and is currently a servant of the Superior Court of Justice.












Its goal is to become a reference for information and teaching with credibility, legitimacy and authority over education, economics, as well as political and legal analysis. Teaching, informing and contributing so that people are better informed, reflective and become better versions of themselves.

His strong and vibrant personality, are rooted since his Northeast origin and shaped during his trajectory of struggle and self-assertion in the face of an extremely macho scene. With that, he won the respect and admiration of all parties. Its irreverent and even rebellious way of being, makes it unique, exposing its human side, earning the trust of its audience.










"To become the true representation of credibility and legitimacy of the new era, to inspire and teach people, like a true mother. There is no question of a mother's legitimacy. They will think of me like that. The company will be the material and financial achievement to achieve that.
 
Quality and credible information empowers society. Well-learned and internalized values result in a more evolved society. "






It was defined as a way to embody the visual identity from Sarah Delma, as a person, attributing her personality to the brand, making it more human and close, being a true representation of who is behind all this.
The visual creation started with the logo, the main element for identifying a brand. To add all the values and personality, it was decided to design an essentially typographic logo, with its elements formed by the letters, highlighting the name Sarah Delma.

We chose Mirador, a typography with lines derived from pen calligraphy, such as serifs and self-contrast in the format of the letters, attributing authority, knowledge, sophistication and making the brand more human. The anatomy of the letters is formed by beautiful curves, well defined and fluid, representing the feminine side of the brand. Another important aspect is its very sharp and pointed serifs, thus adding a certain rebelliousness and irreverence.


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We chose to design the logo without separating the names in the main version, keeping the initial two capital letters, strengthening the graphic stain, making it more bold and irreverent, in addition it was decided to include a point at the end, attributing authority, imposing , positioning Sarah Delma as the best and period.












We keep inspiration in the form of the letters, this time the initials S + D were used to create a symbol, formed by a monogram.

Bringing to the context of the brand, the name Sarah in Hebrew, means Queen, Princess, Sovereign, and a very interesting parallel can be drawn between the use of the monogram and the meaning of the name, since the monograms were widely used by kings throughout history, replacing his signatures so that everyone could identify him, in addition to emphasizing attributes such as knowledge, authority, sophistication and grandeur.












Red wine and navy blue will be the predominant colors in the visual identity, being the colors of quickest associations.

In color psychology, red wine has different attributions that are perfectly suited to the context of the brand. It is often associated with refinement, sophistication and in many cases royalty (worth remembering the meaning of the name Sarah), but it is also related to compassion and the desire to change what bothers us.

Navy blue is also capable of conveying several meanings. It represents values such as trust, knowledge, serenity and authority. We can also create a connection with the name Delma, which in Latin means from the seas.

Beige will be applied to contrast with wine and navy blue, improving the legibility of the elements, in addition to being a light and calming color for reading.






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Sarah Delma - Visual Identity
747
7.3k
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Published:

Sarah Delma - Visual Identity

We live in a new era, where the search for reliable information is increasingly consumed. On the internet, digital influencers from all areas are Read More
747
7.3k
64
Published: