Waypoint: Creating a brand to be classic from the start

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  • The Waypoint
    Creating a brand to look like a classic
  • The brief was to create a brand identity that was classic from the start; solid, experienced and reliable. We did this by creating a mark that stands alone but it also nods towards a 'W', an arrow, a ship's hull and an anchor. We were involved from the outset and even helped with developing the name, aswell as creating the brand personality, developing the identity, creating the stationery and designing the website.

    The business cards are printed on 450 gsm card, with a clear foil illuminating 3 spot colours