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    NordHaus, a market leader in frozen pastry products, decided to move from subcontracting into branded production. BrandManual was charged with de… Read More
    NordHaus, a market leader in frozen pastry products, decided to move from subcontracting into branded production. BrandManual was charged with developing the packaging design for their new upscale trademark, iBaker. Cooking is fashionable again. Read Less
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iBaker frozen pastry
A major sub-contractor for frozen products, NordHaus, decided to start selling its products under own brand name. The decision was made to enter the crowded market with a superior quality range, selling not lower price, but better taste and ingredients.

We at Brand Manual started with a proposed name, our task was to create an upscale packaging concept, along with new identity and the initial range of seven products. The clean, minimalistic packaging is unmistakably premium and is clearly distinctive on the colourful freezer shelf.

Pastry photography by Sergei Didyk.
Opposition – over saturated frozen pastry shop freezer
Inspiration – plain paper wrapped fresh bread
Initial sketches
Final approved draft
Product tree – just photography and legible text, no colour coding
Actual product
Full product range
Identity manual