D&AD NEW BLOOD
The D&AD Exhibition is where you see some of the best
work from universities all over the country.
A team of us Southampton Solent University students had to put together a booth for the D&AD New Blood exhibition. We decided there were different areas that needed to be tackled. So we preferred to split up into little groups to do so.
Stefen Clark and Stuart Hampson got put in charge of the freebies. We came up with several ideas and concepts but decided to go ahead with this one. Our theme we all came up with was ‘cargo’ so we linked the wooden box [crate] with the docks at Southampton. We went through a fair few different designs on the box until we found the right typography layout and structure. Dave Newman and Daryl Horwell also helped us out in the making [Building] of them because there was so many for just two people.
The little glass bottle inside was red wine. This was meant to look like blood to link with the ‘New Blood’ name itself [Exhibition]. We also did it to relate to the cargo theme of blood being shipped out. We thought people would appreciate this a lot more then just receiving your typical freebie’s, which actually proved itself, people loved them.