What’s Inside? was our first personal project and the one that has taken the longest to finish. Although it began to take form shortly after we founded Brosmind, it ended up taking years to produce since we worked on it during the scarce free time we had available to us. This turned the project into an unexpected chronicle of our studio and its evolution. It was an unhurried, almost artisanal labor, which contrasted sharply with the frantic advertising work that we were doing at that time. We pampered and cared for our work so much that we began to idealize its ending. So, when we were offered a space to present and exhibit our work, we felt unable to finish, and would start working on a completely different project just to avoid the issue, like Brosmind Army or the go-kart Brosmind RV. The collection of characters grew throughout the years until reaching the round number of 20. We wanted to explore new formats outside of our two-dimensional illustrations, so we finished the project with a series of photographs and a sculpture.
Photos by Meritxell Arjalaguer