NetEase kaola is Netease's cross-border e-commerce platform, occupying the position of cross-border industry leader in China. In 2019, the Year of the Pig Red Packets designed different styles of "pig" in a simple and interesting way. Combining the bright and special papers, the red envelopes showed a new fashion concept and resonated among the younger generation of consumer groups.
Client : NetEase Koala
Designer : jiang ping
