PROJECT BRIEF
Design and produce an updated trade show booth with a light weight center backdrop and flanking retractable banner stands to replace the current
booth structure and the heavy product samples which were becoming
too expensive to ship.
My role was to take client's inspiration photo and sketches and bring them to life.
I was tasked with keeping their products in order for the photo shoot in which
I managed and also assisted my creative director in setting up and executing.
-- Client's current trade show booth --
-- Client's inspiration photo and detailed sketches --
-- PRODUCT PHOTO SHOOT --
By use of a color corrected printed background, a custom made 2x4 hanging apparatus which I designed and built, and shooting at a 1:1 scale, all fuel injectors and products
were photographed. It was my duty to manage and assist with the photo shoot
as well as to document, archive, select and retouch all photos.
-- Proofs of layout which confirmed that each injector was indeed what it was --
-- Three light-weight pieces printed and assembled --
-- PLACARDS --
Because the cost of shipping the weighty fuel injectors to each event was
getting cost prohibitive, the client decided to have placards made
of each product at full scale. Shown here are four of approximately 20
placards that make up a complete set; direct printed to PVC.
