Jamshedpur Football Club
Jamshedpur Football Club is an Indian professional football club, established on 12 June 2017, based out of Jamshedpur. The club has competed as a member of Indian Super League since the 2017-18 season and is currently playing the second division of the Hero l-League. JFC is the first team in ISL to have its own stadium.

Design Brief
Jamshedpur Football Club is reaching for the stars in the upcoming days. The current logo needs to evolve to resonate the attitude of a future champion. Revisit the vision and mission of the club for international competition. Create a team identity for the players, the staff members and the fans. The fans should feel like a winner when they put on a JFC jersey.

Problems
JFC owned by Tata Steel is a new club. There was a need to reinforce the same trust, as enjoyed by the TATA Group, for the club. This will help in gaining a larger fan base and popularity. 
The design language for the club appears to be all over the place.The emblem at the moment looks overdone and unsuitable to go on all platforms of communication. The nickname “Men of Steel” is gender restrictive and needs to be redefined into a more gender-neutral identity from the city.
P.S. Due to data loss original files are missing for this project.
Branding: JFC
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Branding: JFC

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39
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Published: