This is a campaign project that aims to help raise awareness with the climate crisis. It aims provoke governments, businesses and people to act now by telling the truth, reducing carbon emissions and preventing climate change.
''It's the final call to save the world from climate catastrophe.'' - BBC News, 2018
These projections help the campaign to reach a wider audience, projected in central city locations. The idea of them being projected onto clock towers is helping to indicate how little time we have left to help reduce carbon emissions.
The projections also are targeting businesses and corporations who are responsible for causing climate change. For example, they could be projected on the Shell PLC Headquarters who are responsible for producing 1.67% of the worlds yearly carbon emissions alone. They can also be projected on the Barclays and HSBC bank headquarters who have individually funded billions into the fossil fuel industries.
The postcards created can be shared on social sites such as Instagram with the #ClearTheAir. Using the power of social media helps to engage a much wider audience with the campaign, helping to spread the message and help raise more awareness for this issue that is so big.
Campaign logo design.
‘‘What if global warming isn’t only a crisis... What if it’s the best chance we’re ever going to get to build a better world?"
- Naomi Klein
