TIM - telefonia - promozione "TIMtribu"
Sfida
Promuovere la tariffa “TIMtribù che va a vitamine” nei centri commerciali in occasione del lancio della collana di libri per ragazzi “La Tribù del pallone”, realizzata da TIM con DeAgostini. Portare i prospect nei punti TIM per attivare subito il profilo TIMtribù.
Idea
Portare la realtà del campetto e del calcio street – protagonista delle storie della collana – all’interno della GDO, con l’intervento di performer di calcio freestyle presso i corner TIMtribù allestiti per l’occasione. Capitalizzare l’evento sul web diffondendo nei social network i video delle performance.
Caleidos Teenagency per TIM: below the line – sales promotion eventi – web – social network marketing – viral marketing
Tim - Mobile newtwork operator - promotion of TimTribù
Challenge
Promote the mobile phone price plan “TIMtribe runs on vitamins” in deparment stores and shopping centres on the occasion of the launch of the teenager book series 'Soccer Tribe', published by TIM and publisher DeAgostini. Bring prospects to TIM sales points to have a TIMtribe price plan immediately activated.
Idea
Bring the world of street soccer fields depicted in the book series into the department stores market with the help of freestyle soccer performers playing at TIMtribe corners set up inside the shopping centers. Capitalize the event by broadcasting the video performance on the web through social networks.
Caleidos for TIM: below the line – sales promotion – events – web – social network marketing – viral marketing
