sephoria
Sephoria House of beauty is a highly-immersive two-day beauty event fusing high-touch physical and digital experiences unlike anything seen before. In collaboration with the Sephora creative team, I designed the visual identity for the event, creating a wide variety of different illustration assets. The artwork was used for the event space, online and print communications, and for custom merchandise for attendees to take home.
BEAUTY ICONOGRAPHY | lips, eyes & beauty product icons to be used throughout the event design.
ACCENTS | Various flowers & greens to help fill in the event space for a communal feel.
MERCH | Attendees took home goodie bags that included all of the latest in beauty.
LOS ANGELES METRO | Dynamic train wraps to promote the big event in Los Angeles.
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FULL PROJECT