Packaging restyling of “Duetto” special gourmet filled pasta by Giovanni Rana. Two colors, two flavors, unique pleasure.
The Giovanni Rana fresh pasta factory was born as an artisan, Italian small shop of fresh pasta in the after war. The great intuition that transformed the company from a small reality into a large company was to produce fresh pasta for mass consumption. It was the 60s and the first to be produced and distributed were the famous tortellini – today, thanks to continuous research, creativity and respect for quality, the company can boast a portfolio of over 1000 different references distributed in 52 countries and the opening of factories also in the USA.
Among Rana products, Duetto is considered a Gourmet experience, where the search for experimentation and the combination of refined flavors surprise the consumer, mostly young and polished. We were asked to restyle the actual image and make it capable to represent quality and creativity with a contemporary approach by keeping a family feeling with the whole Rana range.
Starting from the actual packaging, we kept the chromatic dualism, coherent with the product itself, and we improved colors and typography. Nowadays to be “Gourmet” is no longer represented by black/dark tones, instead the direction is to use brighter, comforting colors that inspire a positive and creative lifestyle. That was the reason we choose, as the range color, an intense, forest green able to reflect quality and goodness with elegance and style. Besides we created a palette of different shades dedicated to the different flavors – a spectrum of bold, joyful tones able to inspire at first sight the creative side of the product. On the bop the goodness of the product is enhanced by a specific storytelling about the ingredients, the perfect recipe to try and how to find the perfect occasion to enjoy a plate of Duetto.
or each recipe we found the right chromatic combination reflecting the perfect match between quality (the forest green/range color) and creativity. The logo as well as all the information are more readable thanks to the usage of a clean, contemporary typography and the storytelling on the bop complete this journey into goodness.
Creative Director: Davide Mosconi
YEAR / 2020