Driving force in our thinking was the recognizability that the brand name Loi has and also the fact that it is already established in the minds of consumers through International Media. Our aim was the creation of a strong and unique label that marks and characterizes completely company's olive products, giving a clear mark in the wider market under the brand name Loi.
The anagram of the name Loi refers directly to the product. Which is very rare and we can use it for creating associations of ideas. We reserve the two items that the existing logo has, which is the name Loi and the olive branch and re-creating a new logo exclusively for the use of these products and then designing the label for each product separately. We rely on the power of the brand name Loi and the very positive symbolism bearing the olive branch: chastity ➤ purity ➤ naturalness. Also the image is very familiar to the eye of the consumer and fits perfectly with the products.