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About

About

to redesign something that's already available
Published:
Brief
To do a make over for an artifact that would be more suited for the target audience.

Rational
The original logo did not reflect Shape’s image. I revamped the logo and packaging for Shape as it is a boutique health drink targeted at mostly female audience that wanted to be healthier and shapely body.

I changed the color from blue to brown to give an earthly tone. I used different font and illustration to help make it more attractive to women and look classier. Layout created in Illustrator.

Type
Branding & Packaging.

Photography of this portfolio piece
Kevin Leong.