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  • Universal media - Famous For Less
  • The comercial was aired at the same time on ALL SERBIAN NATIONAL TV stations!

  • Universal Media is media planning and buying agency, with the media philosophy that creativity matters more than the amount of money invested. Therefore, our message was communicated by the TV commercial itself, as well as by the way it was placed in the media. For the first time in the region, the same commercial was aired simultaneously on all national TV stations - which caused the impression that the message could not be missed by anyone!
  • Advertising Agency: McCann Erickson, Belgrade, Serbia
    Creative Director: Vladimir Cosic, Jana Savic Rastovac
    Art Director: Marko Savic
    Copywriter: Bojan Babic
    Additional credits: Creative consultant: Yaniv Melinarski