-/+ Photography Exhibit Campaign and Book

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  • Conceptual Student Work
    Art Direction / Logo / Campaign Photography

     -/+ Photography Exhibit compares and contrasts black/white and color photography and is featured at the Éponge Gallery. By developing a contemporary look with vivid, yet abstract imagery and quotes, the campaign targets young adults, ages 18-24, while keeping the established Éponge Gallery branding consistent. The exhibit campaign also includes an educational book, that uses a 5-column deconstructive grid and is a flip book to further push the compare/contrast concept of the exhibit. The campaign will be featured at and around the gallery in Palo Alto, CA. The book will be sold online and at the gallery store to raise funds and awareness.