Lipton Ice Tea is extremely active during the summer months and not to be missed on many of the festivals. During the festival weekends of Rock Werchter, Tomorrowland and Pukkelpop, Lipton Ice Tea had extended their brand activation activities to a direct and targetted approach through a Digital Outdoor campaign.
Farmboy was commissioned by Salto Marketing Industries to produce the animations for the Digital Outdoor campaign.
The production included:
- studio photography
- post production and photo manipulation
- motion graphics production.