The meaning of the word identity is changing fast. My online profile is getting more and more important in my daily life and it’s not something just related to the screen anymore. Social networks logos are becoming strong brands and when I think how they interfere with myself, I image an identity function (with me, the community and the society) where I can morph my surroundings to best fit in, or just reverse the equation (vice-versa) causing a kind of freedom to express myself and communicate. But also, by definition, the identity function always returns the same value that was used as its argument, changing the hot spot from the result to the process to solve it. I find this path very interesting because it has affected all the people I know but still in so many different way that turns difficult explain the equation or understand what was their start.