Hala Telecommunication is an independent and distinct sub-brand of VIVA, which is the most advanced mobile telecommunications service in Kuwait. Hala was born to connect emotionally with the culture and traditions of the country, and to evolve trends in the market appealing to the younger target audience.
The bird and the globe symbol, reinforce the strategy with a distinct and easy recognisable icon. The silhouette of a bird flying, was chosen to represent happiness, communication, global, freedom, friendship, and welcome.
The brand’s colour palette and design styles were inspired by the need to maintain visual links with the associated brand Viva.
• Advertising • Art Direction • Branding/Identity • Interior Design • Livery • Packaging • Promotional • Stand Design • Stationary • Typography • Uniforms