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cake design - with good taste - branding project for a friend of mine. The main objecive was to create a nice, clean and "sweet" looking brand w… Read More
cake design - with good taste - branding project for a friend of mine. The main objecive was to create a nice, clean and "sweet" looking brand without scaring the potential clients creating a "we are expensive" feeling. Read Less
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Cake design - a brand with good taste 
 
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In the process of creating a brand identity for "Cake Design" I had to follow a communicational objective which was essential for the brand : sophistichated products and good prices. So, I created a "sweet", modern and "up to date" looking brand, a visual identity which realise an warm approach to the potential clients, avoiding a "we are expensive feelling". How did I transpose this brand message into design executions?

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The logo represents a top view of a cake with a minimal but nice decoration.
The “cake design” lettering it’s a custom made typo which was shaped from the font named Zebra.Warm colours and fine lines have been used to emphasize the „sweetness“ in it. Finally we got a modern yet “sweet” logo design!

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The slogan for "Cake design" express in words the visual identity of the brand: with good taste. A good taste for "cake design" it had been created to be, in the same time, delicious and estetic!

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   Slogan

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Thank you for watching :)

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