adidas loves all their stars. The big wigs in the Champions Leagueand the Grand Slams  as much as the unsung heroes fighting on the village pitchesand the everyday athletes who are fighting with themselvesto get up in the morning for some 5K. To celebrate all of them, adidas wanted to make a star out of each one.So, people were invited to goto www.adidasgameface.com and post their game faces on a endless virtual wall, where the no-names appeared side by side to the big names of sport, the chance of winning tickets for theChampions League final in London, and the best of all,  have your poster printed all overgermany, switzerland and austria, showing that not only the adidas stars, but everyone is all in.
  • Some of the concept frames for the wall:
  •  In just 2 weeks 3.279 posters were uploaded.
  • agency: TBWA Berlin
    client: adidas
    role: Concepting, Creative Direction, Art Direction, Design, Interactive Design

    [2012] Cannes Lions / Shortlist / Direct="internal-source-marker_0.22743606008589268">[2011] Epica / Silver / Media Innovation
    [2011] London International Awards / Finalist / Non-Traditional Campaign