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6 years experienced in footwear design
Sports enthusiast , do run since 3 years ago.

I'm working closely with product marketing, sales, development division, and the users or athlete to create good product strategy in design with good performance function result.

I'm joining this Company started as a Jr.Footw… Read More
6 years experienced in footwear design
Sports enthusiast , do run since 3 years ago.

I'm working closely with product marketing, sales, development division, and the users or athlete to create good product strategy in design with good performance function result.

I'm joining this Company started as a Jr.Footwear Designer handled the Lifestyle category. In my 1st year I succeed to make 1 best selling Product (GEOF) and it still carry over with a lot of version until now.
I continue my succeed in my 2nd years with another best selling product with model name "J-STREET". It also still carry over and remake with a lot of version until now.
Entering the 3rd Years of my carrier in this company, I grow up more and more with couple of good selling product."Fabric" ; "Yin-yang BB" ; "Maple" ; "Geof Nylon ; ETC. And event more aggressive near my 4th years with a new company structure & a new direction since this brand hiring new Product Director "Michael Quinn" he worked for Swoosh brand before. I started to handle other category beside Sports Lifestyle & started to have a collaboration project with one design consultant (idw) to work on some high performance project in Running , Basketball & Futsal. The good achievement was the brand market share, value & awareness became increased in very good number.
My 5th years until now in League was getting twice better, the company getting settled. And I started asked to handled a running category which is our brand focuses category. By helped from an experience Design Director "Alan Hardy" we did some good product especially for running , and we finally managed to lead the local market (indonesia) competition in running.
Volans 2.0 is one of the success product that we've made. That product got a very good feedback /respond from the market & some runners community in our history. Usually the hardcore runners community never think too look at the local brands as their choices.. but we succeed change their mind & steel an attention among the big global brand and surprisingly Volans2.0 is just beyond their expectation.
I'm so grateful about all that ..
And now.. Our Brand are preparing for next big plan. The team member are getting bigger, and also my role also become more bigger and bigger. Now I'm Sr. Footwear Designer supervised 4 Jr.Footwear Designers, maintain designers working load , as a mentor, as a friends , a big brother in the team family, create creatives & color direction seasonally with helped by the team, working closely with Product Line Manager to create the line seasonally , working closely with some athlete & users, working closely with development & factory, working with technical team, and my biog role to report all that things to Product Director . Now my journey are still going on ..
Just keep your eyes open! :)

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    Pt. Berca Sportindo — Indonesia
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    Klinik Merek & Kemasan, Ministry of Industry — Indonesia
  • Artdirector & Production Designers (Freelance)
    Freelance — Indonesia
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Member since: Feb 16, 2013