After a successful and enriching career experience in New York City, I returned to Miami Beach
where I continued working exclusively as a Freelance Visual Communicator.

KALACH DESIGN is a one-man design dractice working closely with talented web programmers. We specialize in brand and identity development for companies and individuals, Online/Offline, regardless of their geographical location. We utilize a proven system to develop successful projects, from concept to completion, exclusively Online - including post production, in requested cases.

CONCEPT AND DESIGN FOR LOGOSYMBOLS, CORPORATE IDENTITY PACKAGES, COLLATERAL AND WEBSITES.

- Responsible for Latin America, US and International Market accounts.
- Duties include handling all aspects of conceptualization process and design of unique pieces
for print and online media. From concept to production.
- Presenting solutions, creative comps and strategies to clients.
- Responsible for the development, global integration and refinement of client’s bran identities.
- Development and design of company’s presentation, marketing collateral and RF documents.
- Implementation of a succesful infrastructure to develop projects entirely Online.
- Supervision and Direction of Web Designers/Programmers.
- Project management by estimating project time line and allocation of creative resources.
- General management and representation of the Studio Online/Offline.
- Digital File preparation for printing and Web (Digital pre-press and pre-production)
- Computer Hardware & Software purchasing, upgrade & maintenance.

It was the year 2000. After being granted a talent-based O1 Visa in the United States, I founded
Proart Graphics Inc. in Miami Beach with the help of my partner.

One year later we relocated to New York City, but kept our clientele by working with them exclusively over the Internet. The inherent challenges of working with clients remotely provided me with the required expertise to successfully develop projects entirely Online.

The New York experience afforded me with a deeper global understanding of international corporate identity and the branding needs of the US market.

CONCEPT AND DESIGN FOR LOGOSYMBOLS, CORPORATE IDENTITY PACKAGES, COLLATERAL AND WEBSITES.

- Responsible for Latin America and US Market accounts.
- Created a succesful infrastructure to develop projects entirely Online.
- Conceptualized and developed solutions to satisfy project and marketing objectives

FREELANCE EXPERIENCE | Diverse Projects | National/International | 2001 - Present

Graphic Artist / Design Director (UNDER PROART STUDIO & KALACH DESIGN - VISUAL COMMUNICATION).

PERRY ELLIS INTERNATIONAL | SEVERAL PROJECTS.

CRODA INTERNATIONAL • Global leader in speciality chemicals. From Personal Care to Health Care; from Crop Care to Coatings and Polymers.
- Handling all visuals for presentations. Marketing pieces (Online / Print Media), Magazine Ads,
Posters. Translation and content creation assistance. Adaptation of company formats to meet Croda’s ID spec ifications regardless of language.

EMAGINE.com • Venetia, Pennsylvania • Marketing to wireless technology companies.
- Handling all aspects of conceptualization, visual research and design of logos and corporate
identities for new as well as establioshed c ompanies in the higly competitive IT + Wireless
technology Sectors.

ARRSO RESTAURANTS INC. / KARU & Y • Hospitality and Restaurants Company
- Handling all aspects of conceptualization, visual research and design of logos and corporate
identities for new venues, including restaurants, bars, ultralounge, entertainment events,
entertainment spots and clubs. Collaborated with Interior Designers, Artists and Printers in order to achieve optimum results. Projects include: Karu&Y, Y UltraLounge, Tottem and Tottem Gardens.

WITHIN REACH CONCEPTS & PROART GRAPHICS ALLIANCE • Graphics and Web Design Solutions
- Handling all aspects of conceptualization, visual research and design of complete Image & Identity solutions for Online/Offline media.

TBG • The Branding Group • Advertising Agency
- Handled all aspects of conceptualization, visual research and design. Reviewed and Implemented procedures to optimize creative department’s performance while increasing available resources.

SRS - WORLD HOTELS • New York City • Steigenberger Reservation System Worldwide
- Handling all aspects of conceptualization and design for National and International Projects.
Mailers, Postcards, Invitations, Magazine Ads. Interpretation of the client business objectives
through creative concepting.

SEPHORA • Miami Beach • Beauty Stores Worldwide
- Handling all aspects of conceptualization and design for several projects for the Store at Miami Beach.

CONCEPT AND DESIGN FOR LOGOSYMBOLS, CORPORATE IDENTITY PACKAGES, COLLATERAL AND WEBSITES. LIST OF CLIENTS:

- ELITE HTS • Upscale Home Theater Seating
- CAREER BREAKTHROUGHS
- EBITA REALTY GROUP
- JCR ORIGINALS
- LAHAINA CONDOS HAWAII
- TIGHTTUNES • Online Music Store
- US NEWS GROUP
- SCRIPT & SCRIBBLE
- ABEILLE FLORISTERIE
- AVELLY INDUSTRIES • Test & Measurement Devices
- BASH NIGHTCLUB
- FLNY • Development Company
- GHS • Global Hospitality Services
- ICANDEE PRODUCTIONS
- PERCEPTION MEDIA GROUP • MEDIA LAB
- TRANSITIONS ABROAD MAGAZINE - ONLINE
- PLTG • Professional Legal Trainers Group
- DRAKE MEDIA LABS • Digital tools for publishers.
- RK RESOURCES • Recruiting Source
- OMC - Original Media Concepts
- UCT - Underground City Tavern
- LOGISTEK • Consulting Services TV Industry
- CANTATA PHARMACEUTICALS
- CAVP • Corporate Audio / Video Solutions
- SNAP • Construction Services
- MUSIC FOR MEDIA
- NU ORBIT MEDIA • New Media
- GALAPAGOS SHOPS
- MEDIA TARGETS
- CORNERSTONE COSNTRUCTION
- MEDTOWER - INFORM PLATFORM Agents of Biowarfare
- ISITE • Digital Design
- ITG • Internet Traveler's Guide
- ANDIAMO • Multi-Sport Consulting Services
- WAVEWASH • Luxury Car Wash
- BOPRAE STUDIO • ARTIST
- PERCEPTION MEDIA GROUP • MEDIA LAB Advertising
- DULCE DE LECHE • Clothing Line
- SALGARI SPECIAL EVENTS • Productions
- KAT CARNEY • Health Matters
- PREMIER SAVER • Savings Club
- SEANTELLE • Personal Matchmaker
- SILER ROAD • Automotive Journalism
- TEXAS TRADITIONAL HOMES • Realty
- UV PICTURES

- Duties included handling all aspects of design and conceptualization of material for sales
catalogues, brochures, posters, sales campaigns and promotional material for the health and beauty industry.
- Creation of promotional strategies and graphic material in new and creative ways in order to
reach the masses.
- Supervised Designers and Freelance Artists, creating a more effective working team.
- Proposed new layout design for sales catalogues and improved corporate image.
- Concept and packaging design for new products.
- Product development from scratch (Vector renderings and finalization in PhotoShop).
- Casting of models, wardrobe selection and photo direction for promotional material.
- Responsible of copy writing for several campaigns.
- Computer Hardware & Software purchasing advise, upgrade & maintenance.

CONCEPT AND DESIGN FOR LOGOSYMBOLS, CORPORATE IDENTITY PACKAGES, COLLATERAL AND WEBSITES.

PROEXPORT • International Representation Agency for National Companies
- Duties included handling all aspects of design and conceptualization of projects for
international markets. Design of print material, photo-direction, shot selection, design
supervision.

PROCESOS CREATIVOS • Advertising Agency
- Duties included handling all aspects of design of print material for TV stations, Banks and
Malls. Collaboration with designers, art directors and copy writers for the creation of new
campaigns.

FASHION MANAGERS • Fashion & Events - Production Company
- Duties included handling all aspects of design of print material for fashion events and
campaigns. Digital photo editing and retouching. Collaboration with models, fashion designers, photographers and choreographers for the creation of new events and promotional material.

BCH Bank • Banco Central Hipotecario
- Duties included handling all aspects of concept, design and photo selection for catalogues
and brochures.

MARIO HERNANDEZ MARROQUINERA • International Leather Company

MR PRODUCCIONES • Productions Agency

GAIRA CAFE • Restaurant - Café

CINET • First Film Information Website in Colombia

TALL • The Pantyhose Company

SHOCK MAGAZINE • Fashion and Trends Mag