Gabriel Fernandes


Sao Paulo, Brazil

Work Experience


Brand Designer

Freelance brand designer based in São Paulo - BR.
February 2019 - Present Brazil

Raison Pure

Senior Designer

Worked with the team in project coordination, helping creating tailor made strategic and creative processes – customised for each client – and developing visual identities to create unique brand expressions. Working in a "boutique" agency model, complemented the team with tools that brought a craftier way of thinking design focusing on high end experiences.

Main clients: Italac, O Boticario Group, Salton, Nutty Bavarian, among others.
January 2018 - Present São Paulo, Brazil

Pharus Bright Design


Responsible for coordination of a multitalented team, developed multidisciplinary design projects in corporate and consumer branding, covering multiple brand touch points. My focus was to search for innovative design tools, bringing inspirational and conceptual depth to each project through new creative processes.

Main clients: Coca Cola Company, L'Occitane au Brésil, O Boticario Group, Natura, among others.
June 2014 - October 2017 Brazil



Worked with the consumer identity department, developing visual identities, packaging and point of sale experiences from concept to execution. With direct contact with the agency´s strategy and verbal departments, always based my work in research and strategy tools.

Main clients: Garoto, Nestlé, O Boticário Group, DIAGEO, Nespresso, among others.
November 2010 - Present Brazil

M Design


Part of the packaging design team, responsible for creation of comercial and assertive design solutions.

Main clients: Hypermarcas, J.Macedo, Brasil Kirin, among others.
December 2009 - November 2010 Brazil

Roche Group

Marketing Intern

Worked with the internal marketing team, helped developing sales strategies for the antiretroviral market, with focused on prescriptors and patients.

Main product: FUZEON® (Enfuvirtide)
December 2008 - March 2009 Brazil


Escola Panamericana De Arte E Design

Bachelor of Graphic Design

January 2007 - 2010 Brazil


Bachelor of Pharmacy and Biochemistry

January 2004 - December 2010 Sao Paulo, Brazil


Portuguese (Native),
English (Fluent),
Spanish (Conversational),
German (Beginner),