• Designed compelling marketing campaigns for social media channels ensuring tone and accuracy for brand awareness.
• Established accounts on social media and grew following to over 100K on Facebook, 8K on Instagram, 3K on Twitter.
• Sourced photos from internal archives, take photos when necessary, maintain internal database, assist in developing video concepts, and plan messages to accompany social posts.
• Managed brand websites and SEO, growing annual unique visitors 52% to more than 620K.
• Created collaboratively with team members and departments to create relevant content to supports campaigns and overall branding strategy.
• Monitored industry trends in social media to adopt new platforms and facilitate integration into marketing plans.

• Managed a portfolio of 197 independent and headquarter c-stores accounts, while delivering 90%+ territory coverage.
• Achieved established KPIs and boosted GSV for the company and individual performance through B2B sales and customer relationship management.
• Discussed opportunities with key decision makers, distributor representatives, and owners to identify needs and offer insights and a strategic direction to increase store and category sales.
• Secured contracts with shippers in 94% of eligible stores.
• Exceeded targets on seasonal items with 138% sold and exceeded priority store goal with contracts in 207% of those accounts.
• Designed and shared new sales tools and best practices with full c-store team.

Dean’s List, AIGA Member, Maurice Kanbar Design Excellence Award, Top 5 Portfolios in Graduating Class, Faculty Design Award, Community Assistant, University International Scholar Program.