Jeff Fuelling
Saint Louis, MO, USAWork Experience
Rize Home
Creative Director
2023
- 2023
Cleveland, Ohio, United States
Glideaway Sleep Products
Creative Director
2018
- 2022
St. Louis, Missouri, United States
Arch Design
Creative Director | General Manager | VP, Marketing
2015
- 2017
St. Louis, Missouri, United States
Fuelling Design Solutions
Creative Director
Consistently exceed client expectations by reflecting their marketing strategy and delivering quality design.
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Responsible for maintaining client’s brand continuity throughout all communications initiatives.
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Develop and present costs-savings proposals and scalable marketing solutions when possible.
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Procure and supervise additional designers and writers on an as-needed project basis.
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Responsible for maintaining client’s brand continuity throughout all communications initiatives.
—
Develop and present costs-savings proposals and scalable marketing solutions when possible.
—
Procure and supervise additional designers and writers on an as-needed project basis.
2000
- Present
Saint Louis, Missouri, United States
Naert Realty
Vice President, Marketing
Key player in the development of the company from inception.
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Developed overall brand image and ensured consistency throughout all marketing materials.
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Personally generated over $3.6 million in sales by leveraging Internet partner programs.
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Increased number of sales agents by 800% in the first 3 years via e-mail marketing and direct mail.
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Developed and implemented annual sales incentive program, resulting in agent retention and sales growth.
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Developed overall brand image and ensured consistency throughout all marketing materials.
—
Personally generated over $3.6 million in sales by leveraging Internet partner programs.
—
Increased number of sales agents by 800% in the first 3 years via e-mail marketing and direct mail.
—
Developed and implemented annual sales incentive program, resulting in agent retention and sales growth.
2004
- 2010
Saint Louis, Missouri, United States
Group360 Worldwide
Executive Art Director
Senior management liaison between creative staff, production services and account executives.
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Established teams and assigned projects based on experience, design style and schedule.
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Collaborated with management team to write and design new creative business proposals.
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Designed Maritz and Greenlee catalogs, directed photo shoots and supervised production team.
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Directed and managed visuals for Bud Light at the AB national wholesalers convention for 3 years.
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Decreased search time and costs for Texas Instruments account by simplifying digital image catalog.
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Installed A.G. Edwards style team structure to streamline project work-flow and maximize resources.
—
Established teams and assigned projects based on experience, design style and schedule.
—
Collaborated with management team to write and design new creative business proposals.
—
Designed Maritz and Greenlee catalogs, directed photo shoots and supervised production team.
—
Directed and managed visuals for Bud Light at the AB national wholesalers convention for 3 years.
—
Decreased search time and costs for Texas Instruments account by simplifying digital image catalog.
—
Installed A.G. Edwards style team structure to streamline project work-flow and maximize resources.
2000
- 2003
Saint Louis, Missouri, United States
A.G. Edwards
Senior Art Director | Brand Manager
Served as creative representative to over 30 in-house clients.
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Responsible for supervising and directing group of 10+ designers, art directors and interns.
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Worked with senior management team to develop internal and external communications strategies.
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Initiated first brand standards guidelines program. Appointed first brand manager (1998; department position).
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Demonstrated leadership qualities to be nominated to attend the managerial grid – executive training program.
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Key participation in oversight of $2+ million in illustration, photography, printing and talent buyouts annually.
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Lead IRA creative campaign resulting in 74,000 new accounts – double over prior year campaign period.
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Design lead for A.G. Edwards’ monthly employee newsletter, Inside Quote, with an audience of over 12,000.
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Collaborated with web design team to develop first A.G. Edwards website.
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Worked with area universities and colleges to create first graphic design internship program.
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Responsible for supervising and directing group of 10+ designers, art directors and interns.
—
Worked with senior management team to develop internal and external communications strategies.
—
Initiated first brand standards guidelines program. Appointed first brand manager (1998; department position).
—
Demonstrated leadership qualities to be nominated to attend the managerial grid – executive training program.
—
Key participation in oversight of $2+ million in illustration, photography, printing and talent buyouts annually.
—
Lead IRA creative campaign resulting in 74,000 new accounts – double over prior year campaign period.
—
Design lead for A.G. Edwards’ monthly employee newsletter, Inside Quote, with an audience of over 12,000.
—
Collaborated with web design team to develop first A.G. Edwards website.
—
Worked with area universities and colleges to create first graphic design internship program.
1990
- 2000
Missouri, United States
Price Waterhouse Coopers
Art Director, Designer
Designed business proposals and image collateral for PWC Management Consulting Services division.
1988
- 1990
Saint Louis, Missouri, United States
Education
Southwest Missouri State University
Bachelor of Fine Arts
Springfield, Missouri, United States
Languages
English (Native),
Awards
Targeted Advertising (TAM) Award
"Best in Show" for B-to-B print & web ad campaign (with writer Brandon Towl).
2012
Skills
Microsoft Excel,
Adobe Creative Suite,
AdSense,
Advertising,
Blogger,
Branding,
Creative Direction,
Design Management,
Print Production,
Team Building,
Web Graphics,