Froylan F. Castaneda
Design Direction/ Graphic Designer
Dubai Media City, United Arab EmiratesWork Experience
JansenHarris
Senior Designer
I was hired as a senior to add more structure to the ever-growing JH team. During this time, I had the pleasure to work on a Gemstone Museum, numerous F&B outlets for Emirates Leisure Retail, a viral campaign for Costa Coffee, a gastronomic event for Estrella Damm that is part of MMI (SIROCCO), countless projects for brands in the hospitality sector, Marriott International brands, Marriott Bonvoy, The Fairmont, and Beach Rotana. I even worked on a UAE based eco–friendly sun care product called Sunkiss.
January 2019
- April 2020
United Arab Emirates
Brash Brands
Senior Creative
Creating brands that leave an impact, at Brash I have had the pleasure to work on very diverse projects ranging from a theme park to the Dubai Police Authority. Managing projects at an individual and team level as we as leading projects and working direly with clients. I have managed to succesfuy bring concepts to life through Art Direion.
February 2015
-
Dubai Media City, United Arab Emirates
Landor Associates
Graphic Designer
I managed brands by creating an effective brand strategy through design for clients such as Gyma, Tawazun, DCAA, and clients in the MENA region under the direion of a CD. Working at an individual and team level, generating ideas to both create and manage brands. Corporate identity, logo design, BTL, package design, internal initiatives, and pitches for future clients.
2012
- 2015
Jumeirah Lakes Towers, United Arab Emirates
Leo Burnett MENA
Graphic Desinger
Working for McDonald’s, ADIB, DEPE, under a Creative Direor generating and brainstorming for ideas to be executed through ad campaigns and media from BTL to ATL, TVC’s, Print and Social Media.
2011
- 2011
Dubai Media City, United Arab Emirates
Education
The Art Institute Of Colorado
Bachelor of Arts in Graphic Design
Awards and Honors:
Cum Laude (with Honor)
Portfolio par exceence (Best of class portfolio)
Cum Laude (with Honor)
Portfolio par exceence (Best of class portfolio)
2006
- 2009
Denver, Colorado, United States
Languages
English (Native),
Spanish (Native),
Italian (Fluent),
French (Beginner),
Awards
2018:
ENOC — Gold for Best Visual Identity from Mining and
Extractives.
ENOC — Bronze for Best Use of a Visual Property
Dubai Police — Silver and Bronze for Best Visual Identity from the Public Sector and Best Brand Evolution
Piramal Aranya — Silver for Be Brand Experience
ENOC — Gold for Best Visual Identity from Mining and
Extractives.
ENOC — Bronze for Best Use of a Visual Property
Dubai Police — Silver and Bronze for Best Visual Identity from the Public Sector and Best Brand Evolution
Piramal Aranya — Silver for Be Brand Experience