Froylan F. Castaneda

Design Direction/ Graphic Designer

Dubai Media City, United Arab Emirates

Work Experience


Senior Designer

I was hired as a senior to add more structure to the ever-growing JH team. During this time, I had the pleasure to work on a Gemstone Museum, numerous F&B outlets for Emirates Leisure Retail, a viral campaign for Costa Coffee, a gastronomic event for Estrella Damm that is part of MMI (SIROCCO), countless projects for brands in the hospitality sector, Marriott International brands, Marriott Bonvoy, The Fairmont, and Beach Rotana. I even worked on a UAE based eco–friendly sun care product called Sunkiss.
January 2019 - April 2020 United Arab Emirates

Brash Brands

Senior Creative

Creating brands that leave an impact, at Brash I have had the pleasure to work on very diverse projects ranging from a theme park to the Dubai Police Authority. Managing projects at an individual and team level as we as leading projects and working direly with clients. I have managed to succesfuy bring concepts to life through Art Direion.
February 2015 - Dubai Media City, United Arab Emirates

Landor Associates

Graphic Designer

I managed brands by creating an eff­ective brand strategy through design for clients such€ as Gyma, Tawazun, DCAA, and clients in the MENA region under the direion of a CD. Working at an individual and team level, generating ideas to both create and manage brands. Corporate identity, logo design, BTL, package design, internal initiatives, and pitch€es for future clients.
2012 - 2015 Jumeirah Lakes Towers, United Arab Emirates

Leo Burnett MENA

Graphic Desinger

Working for McDonald’s, ADIB, DEPE, under a Creative Direor generating and brainstorming for ideas to be executed through ad campaigns and media from BTL to ATL, TVC’s, Print and Social Media.
2011 - 2011 Dubai Media City, United Arab Emirates


The Art Institute Of Colorado

Bachelor of Arts in Graphic Design

Awards and Honors:
Cum Laude (with Honor)
Portfolio par exceŒence (Best of class portfolio)
2006 - 2009 Denver, Colorado, United States


English (Native),
Spanish (Native),
Italian (Fluent),
French (Beginner),


ENOC — Gold for Best Visual Identity from Mining and

ENOC — Bronze for Best† Use of a Visual Property

Dubai Police — Silver and Bronze for Best Visual Identity from the Public Sector and Best Brand Evolution

Piramal Aranya — Silver for Be† Brand Experience