J Freeman Robinson
Graphic Designer + Illustrator
Washington, DC, USAJ. Freeman Robinson is a multi-disciplinary designer and illustrator in the Washington D.C., Metro area.
He's spent almost 20 years designing for and leading in-house design teams for professional sports, arts & cultural, and retail institutions. His projects include branding, design, and illustrations for clients including Black & Decker, the New York Knicks, New York Liberty, Madison Square Garden, Tampa Bay Buccaneers, Checkers Drive-In Restaurants, United States Bartenders Guild and Whole Foods Market.
He's spent almost 20 years designing for and leading in-house design teams for professional sports, arts & cultural, and retail institutions. His projects include branding, design, and illustrations for clients including Black & Decker, the New York Knicks, New York Liberty, Madison Square Garden, Tampa Bay Buccaneers, Checkers Drive-In Restaurants, United States Bartenders Guild and Whole Foods Market.
Work Experience
Navy Federal Credit Union
Contract Senior Art Director
Leading the design, conceptualization, and development of marketing, advertising and corporate communications artwork. Participating in strategic/conceptual development meetings with clients to determine project requirements, objectives and creative direction. Developing and executing designs layouts and visual branding in both print and digital media.
Washington, District of Columbia, United States
Viacom
Freelance Senior Designer
Working with the internal agency on a range digital graphic design projects, asset development and developing internal campaign creative.
Washington, District of Columbia, United States
Strategic Education, Inc.
Contract Visual Designer
Working with creative and product teams to support the design of their websites including selecting images that align with brand standards, resizing images and banners, laying out new pages, editing pages, quick fixes, designing custom graphics, and more.
Washington, District of Columbia, United States
The Creative Industry
Freelance Graphic Designer
Assisting in creative direction of direct mail pieces for specific democratic campaigns.
Washington, District of Columbia, United States
Ketchum
Freelance Senior Graphic Designer
Designing and producing digital collateral, web assets, banners, social media content, email communications, PowerPoint presentations and infographics.
District of Columbia, United States
Fannie Mae
Freelance Senior Graphic Designer
Producing visually compelling designs across print and digital collateral. Leading and mentoring junior staff members. Working with internal stakeholders and creative team to provide creative solutions. Managing creative workflows so that multiple team members can work simultaneously.
District of Columbia, United States
Porter Novelli
Freelance Senior Graphic Designer
Print and digital deliverables including PowerPoint presentations, layouts, and original graphics.
District of Columbia, United States
Checkers Drive In Restaurants, Inc.
Graphic Designer II
Helping to conceptualize and creation of brand communication elements, such as point-of-purchase signage, billboards, print ads and various merchandising materials. Develops designs based on current advertising campaign and continually develops and broadens ideas throughout all brand communication.
Tampa, Florida, United States
Hillsborough County Government
Visual Design & Brand Identity Manager
Providing guidance and leadership to county administrator’s overall efforts and initiatives related to the Hillsborough County’s brand identity, graphics and branding across varying platforms. Developing creative solutions and directing photographers, photo shoots, and other specialized vendors. Meeting with client departments and making recommendations on project parameters, goals, tactics and best practices.
Tampa, Florida, United States
Tampa Bay Buccaneers
Manager of Creative Services
Overseeing and implementing art direction in the design of ticketing, advertising, corporate sales, community relations, venue services, promotional, digital and print materials. Coordinating the preparation of creative marketing and advertising materials, to include writing, editing, layout, proofreading and project management for all departments. Providing functional guidance, mentoring advice and /or training to less-experienced creative staff.
Tampa, Florida, United States
The Madison Square Garden Company
Art Director
Helped lead with the development and design of all advertising and design needs for the New York Knicks and New York Liberty as it supports collateral for Marketing Partnerships, Corporate Hospitality / Suite sales, Merchandise and Food & Beverage Departments. Designing of all needs as they relate to their accounts; including collateral design, logo development, print advertising, outdoor, display, packaging, web development and more.
New York, New York, United States
Western Beef
Art Director
Created all marketing materials: advertisements, brochures, menus, posters, logos, signage and point-of-purchase materials with the goal of promoting and refining the Western Beef, Inc. brand. Accomplish key tasks, including but not limited to, designing, obtaining approvals, managing changes for all jobs, overseeing freelancers and giving art direction and ensuring all jobs are completed on time. Establish graphic standards and participate in their development. Working with printers to get projects and producing specials, support signs, and poster programs. Act as a continuous source of creative ideas and solutions to increase store sales and brand awareness through marketing and promotional opportunities.
Brooklyn, New York, United States
Mid Island Mortgage Corp
Graphic Artist
Worked closely with the Advertising Manager assisting with a variety of tasks such as print production on marketing materials including direct mail, ads, postcards, newsletters, flyers. Edits and updates on multiple websites, minor troubleshooting and preparing files for press.
Westbury, New York, United States
Whole Foods Market
Store Graphic Artist
Created all in-store signage by hand and using a computer including but not limited to chalkboards, product and store signage, event flyers, posters, and calendars. Working with décor team to report missing or broken décor and other permanent signage. Producing weekly and monthly specials support signs, regional and national sign and poster programs.
Miami Beach, Florida, United States
Education
Awards
Create Awards
SILVER AWARD in the Advertising/Art Direction (A01-A59), Collateral Advertising, Other category
2008
Create Awards
SILVER AWARD in the Advertising/Art Direction (A01-A59), Collateral Advertising, Poster category
2008
Skills
Adobe Acrobat,
Advertising Creative,
Art Direction,
Basecamp,
Brand Development,
Branding &,
Catalogs,
Concept Development,
Corporate Branding,
Corporate Identity,
Creative Suite,
Digital Illustration,
Digital Media,
Direction Illustration,
Excel,
Graphic Design,
Graphics Adobe,
Graphics PowerPoint,
HTML,
Identity Brochures,
Illustrator,
Image Manipulation,
Indesign,
Interaction Design,
Layout,
Logo Design,
Logos Motion,
Mac Photoshop,
Microsoft Office,
Microsoft Word,
Packaging,
Photography QuarkXPress,
Posters
Dreamweaver,
Pro
Word,
Team Leadership,
Team-oriented,
Typography,
Vector Illustration ,
Vision Creation,
Web Design,
WordPress
Filemaker,
Favorite Quotes
“Choose a job you love, and you will never have to work a day in your life.”
― Confucius
"We don't know where it goes. We don't really care."
― Bob Ross
"They always say time changes things, but you actually have to change them yourself."
― Andy Warhol
― Confucius
"We don't know where it goes. We don't really care."
― Bob Ross
"They always say time changes things, but you actually have to change them yourself."
― Andy Warhol