Showcase & Discover Creative Work

Fran Fernández

Digital Creative Direction & Brand Identity

Madrid, Spain
650551670
Creative Direction & Digital Brand Intelligence

I manage creative projects about Digital Brand Intelligence & Complex Web Development focused on latest human-centered design trends. Always adding communicational value.

I worked leading digital projects for brands like Red Cross, Iberia Airlines, Johnson & Johnson Janssen-Cilag, Santander, Decathlon, Simply Market, Bankia, Leroy Merlin, Ministry of Culture of Spain, among others.
Work Experience
Madrid, Spain
Mar 2015Present
Marketing Director
London, United Kingdom
Sep 2014Mar 2015
AGC Partners
Digital Marketing Director & UX-UI Project Management
Responsible for the design and strategies of innovative customer experiences and the development of user interfaces through creative solutions.

- Creative Direction & Brand Identity Design
- Corporate Identity re-Branding process.
- Corporate Communication strategy
- Digital Media Campaign development
- UX-UI Management: leading wireframing stage, Usability Testing, Information Architecture, Interface testing, User-journey analytics.
Madrid, Spain
2010Sep 2014
Digital Manager
- Management of the whole Digital Area of Grow agency.
- New media direction & e-branding
- Online creative direction & UX-UI management
- Digital Campaign Strategy planning
- Social Media Marketing & Optimization (SMM & SMO)
- SEO-SEM Strategy direction for national and international brands
- Management of Social Networks apps development & consulting
- Advanced UX-UI Consultancy: project development, wireframing, q/a tests and Information Architecture studies.
- Presentations for national and international clients.

- Management for a 7 workers team.

Main clients: Iberia Airlines, Red Cross, Decathlon, Johnson & Johnson, Simply Market, Janssen-Cilag, Bankia, Leroy Merlin, Energya VM, Norauto, among others.
Pamplona, Spain
20082010
Chief of Digital Communication & Tech. Project Manager
- Digital Area management
- Digital Campaign Strategy planning
- Corporate Communication consulting (communication & technical development consulting)
- Social Media Marketing & Optimization (SMM & SMO)
- SEO-SEM Strategy direction for national and international brands
- Management of Social Networks apps development & consulting
- Manage development of projects (definition and languages, managing projects with PHP, Javascript and other libraries).

Main clients: Avia, FND, Gobierno de Navarra, CEOE, Confederación de Empresarios (CEN)...
Pamplona, Spain
20052008
Corporate Communication Consultant & Journalist, Content Manager of Press Publications
- Communication Consultancy
- Editorial Identity management
- Editorial Design project guidelines
- Digital Design & Development consulting
- Digital projects prototiping & User-Journey studies
Pamplona, Spain
20062008
Editor-in-Chief of ADN Rojiblanco Magazine
Spain
Jun 2007Present
AQD Laboratory
Chief Creative Officer & Brand Manager
Lanzarote, Spain
20072008
Digital Branding Consultant & New Media Journalism. Working also as Journalist for "La Voz" Newspaper, news also for broadcasting stations Cope and Cadena 100 Radio.
New Media Branding Consultant & Digital Journalism works. Journalist for "La Voz" Newspaper, news also for broadcasting stations Cope and Cadena 100 Radio.
Pamplona, Spain
20032007
Journalist & Digital Copywriter
Education
Madrid, Spain
20092010
Master - Corporate Communication Arts & New Media (MACC)
London, United Kingdom
Sep 2014
Creative Direction - London College of Fashion
Madrid, Spain
20112012
Advanced Security Plugin Development Research
University connection via Computer Science Faculty networks and github research groups.
Pamplona, Spain
20022006
Journalism & PR
Languages
 
Spanish (Native), English (Advanced), French (Advanced)
Skills
 
Adobe Dreamweaver, Adobe Edge, Adobe Flash, Adobe Muse, Art Direction, Brand Identity, CSS3, Cloud Computing, Cloud Creativity, Creative Digital Projects, Creative Direction, Creativity, Digital Art, E-branding, Facebook Apps, HTML5, Javascript Libraries Uses, Journalism, Media Planner, Planner, SEM, SEO, SMO, Social Media, Social Media Consulting, Social Media Marketing, Strategy, UI, Ux, Web Design, Web Development, Wordpress CMS, XHTML/CSS
Awards
2013
Best PR Activities for "Hola, soy tu hígado" campaign for Red Cross with the collaboration of Janssen-Cilag™.
2012
Medical Economics Health Care promotion Award
2013
Golden ASPID - Best Health Care Campaign 2012
2013
PR & Communication Event Management
2014
Golden - Best Creative Advertising Campaign for "Sorteo de Oro"