Showcase & Discover Creative Work

Fran Fernández

Digital Creative Direction & Brand Identity

Madrid, Spain
Creative Direction & Digital Brand Intelligence

I manage creative projects about Digital Brand Intelligence & Complex Web Development focused on latest human-centered design trends. Always adding communicational value.

I worked leading digital projects for brands like Red Cross, Iberia Airlines, Johnson & Johnson Janssen-Cilag, Santander, Decathlon, Simply Market, Bankia, Leroy Merlin, Ministry of Culture of Spain, among others.

Work Experience

Trazos

Marketing Director

March 2015 - Present Madrid, Spain

AGC Partners

Digital Marketing Director & UX-UI Project Management

Responsible for the design and strategies of innovative customer experiences and the development of user interfaces through creative solutions.

- Creative Direction & Brand Identity Design
- Corporate Identity re-Branding process.
- Corporate Communication strategy
- Digital Media Campaign development
- UX-UI Management: leading wireframing stage, Usability Testing, Information Architecture, Interface testing, User-journey analytics.
September 2014 - March 2015 London, United Kingdom

GROW Agency

Digital Manager

- Management of the whole Digital Area of Grow agency.
- New media direction & e-branding
- Online creative direction & UX-UI management
- Digital Campaign Strategy planning
- Social Media Marketing & Optimization (SMM & SMO)
- SEO-SEM Strategy direction for national and international brands
- Management of Social Networks apps development & consulting
- Advanced UX-UI Consultancy: project development, wireframing, q/a tests and Information Architecture studies.
- Presentations for national and international clients.

- Management for a 7 workers team.

Main clients: Iberia Airlines, Red Cross, Decathlon, Johnson & Johnson, Simply Market, Janssen-Cilag, Bankia, Leroy Merlin, Energya VM, Norauto, among others.
2010 - September 2014 Madrid, Spain

ENDO Agency

Chief of Digital Communication & Tech. Project Manager

- Digital Area management
- Digital Campaign Strategy planning
- Corporate Communication consulting (communication & technical development consulting)
- Social Media Marketing & Optimization (SMM & SMO)
- SEO-SEM Strategy direction for national and international brands
- Management of Social Networks apps development & consulting
- Manage development of projects (definition and languages, managing projects with PHP, Javascript and other libraries).

Main clients: Avia, FND, Gobierno de Navarra, CEOE, Confederación de Empresarios (CEN)...
2008 - 2010 Pamplona, Spain

EGN

Corporate Communication Consultant & Journalist, Content Manager of Press Publications

- Communication Consultancy
- Editorial Identity management
- Editorial Design project guidelines
- Digital Design & Development consulting
- Digital projects prototiping & User-Journey studies
2005 - 2008 Pamplona, Spain

ADN

Editor-in-Chief of ADN Rojiblanco Magazine

2006 - 2008 Pamplona, Spain

AQD Laboratory

Chief Creative Officer & Brand Manager

June 2007 - Present Spain

Lanzarote Media Group

Digital Branding Consultant & New Media Journalism. Working also as Journalist for "La Voz" Newspaper, news also for broadcasting stations Cope and Cadena 100 Radio.

New Media Branding Consultant & Digital Journalism works. Journalist for "La Voz" Newspaper, news also for broadcasting stations Cope and Cadena 100 Radio.
2007 - 2008 Lanzarote, Spain

Diario De Navarra

Journalist & Digital Copywriter

2003 - 2007 Pamplona, Spain

Education

San Pablo-CEU University

Master - Corporate Communication Arts & New Media (MACC)

2009 - 2010 Madrid, Spain

University Of The Arts

Creative Direction - London College of Fashion

September 2014 London, United Kingdom

School Of Science University Of Tokyo

Advanced Security Plugin Development Research

University connection via Computer Science Faculty networks and github research groups.
2011 - 2012 Madrid, Spain

University Of Navarra

Journalism & PR

2002 - 2006 Pamplona, Spain

Languages

Spanish (Native),
English (Advanced),
French (Advanced),

Awards

Smile Festival 2013

Best PR Activities for "Hola, soy tu hígado" campaign for Red Cross with the collaboration of Janssen-Cilag™.

2013

Medical Economics™

Medical Economics Health Care promotion Award

2012

ASPID

Golden ASPID - Best Health Care Campaign 2012

2013

Eventoplus

PR & Communication Event Management

2013

PubliFestival

Golden - Best Creative Advertising Campaign for "Sorteo de Oro"

2014

Skills

Adobe Flash, Brand Identity, Digital Art, HTML5, Social Media Marketing, Web Design, Web Development, XHTML/CSS, Adobe Dreamweaver, Adobe Edge, Adobe Muse, Art Direction, Cloud Computing, Cloud Creativity, Creative Digital Projects, Creative Direction, Creativity, CSS3, E-branding, Facebook Apps, Javascript Libraries Uses, Journalism, Media Planner, Planner, SEM, SEO, SMO, Social Media, Social Media Consulting, Strategy, UI, Ux, Wordpress CMS,