Fran Fernández

Digital Creative Direction & Brand Identity

Madrid, Spain
Digital Marketing Director & Brand Intelligence Consultant with Design & Programming Advanced skills.

I manage marketing projects about Digital Brand Intelligence, Identity Design & Digital Campaign Planning focused on ROI goals.

I have been working leading digital marketing teams for brands like Red Cross, Iberia Airlines, Mozilla Foundation, Google, Johnson & Johnson Janssen-Cilag, Santander Bank, Decathlon, Simply Market, Bankia, Leroy Merlin, Ministry of Culture of Spain, among others.

Work Experience

Trazos

Marketing Director & Head of Digital

- Digital Marketing Director
- Campaigns Budget Management
- Event Planning for brands like Adobe™, Autodesk™ or Solid Angle™ among others.
- Agency hiring and Digital Campaign briefing and management.
March 2015 - Present Spain

AGCs Partners

UX-UI Design Manager & Digital Marketing Direction

Responsible for the design and strategies of innovative customer experiences and the development of user interfaces through creative solutions.

- Creative Direction & Brand Identity Design
- Corporate Identity re-Branding process.
- Corporate Communication strategy
- Digital Media Campaign development
- Event Management for Google Glass™ UK
- UX-UI Management: leading wireframing stage, Usability Testing, Information Architecture, Interface testing, User-journey analytics.
September 2014 - March 2015 United Kingdom

Johnson & Johnson

Digital Planner & SMM Strategy Management

- Digital Campaigns Manager for Spanish Market
- Social Media Marketing Strategist
- Digital Porduct Partnership
- Event Planning in collaboration with several marketing agencies
- Investment Research Activities
- Digital Brand Identity Direction
February 2013 - March 2015 Spain

GROW Agency

Chief of Digital Area (Creative Dpt.)

- Management of the whole Digital Area of Grow agency.
- New media direction & e-branding
- Online creative direction & UX-UI management
- Digital Campaign Strategy planning
- Social Media Marketing & Optimization (SMM & SMO)
- SEO-SEM Strategy direction for national and international brands
- Management of Social Networks apps development & consulting
- Strategic UX-UI Consultancy: project development, wireframing, q/a tests and Information Architecture studies.
- Presentations for national and international clients.
- Management for big teams.

Main clients: Iberia Airlines, Red Cross, Decathlon, Johnson & Johnson, Simply Market, Janssen-Cilag, Bankia, Leroy Merlin, Energya VM, Norauto, among others.
2010 - September 2014 Spain

Moz. Foundation

Brand Ambassador

- Event Management & Partner Researcher
- Campaign's Budget Management
- Mozilla Labs Talent Research & Marketing Plan.
March 2014 - March 2015 Spain

ENDO Agency

Communication Consultant & Digital Projects Manager

- Digital Area management
- Digital Campaign Strategy planning
- Corporate Communication consulting (communication & technical development consulting)
- Social Media Marketing & Optimization (SMM & SMO)
- SEO-SEM Strategy direction for national and international brands
- Management of Social Networks apps development & consulting
- Manage development of projects (definition and languages, managing projects with PHP, Javascript and other libraries).

Main clients: Avia, FND, Gobierno de Navarra, CEOE, Confederación de Empresarios (CEN)...
2008 - 2010 Spain

EGN

Corporate Communication Consultant & Press PR

- Communication Consultancy
- Editorial Identity management
- Editorial Design project guidelines
- Digital Campaigns & Development consulting
- Digital projects prototiping & User-Journey studies
2005 - 2008 Spain

ADN

Press & Digital journalism & Editor-in-Chief for ADN Rojiblanco Weekend

- Digital Marketing Campaign Management
- Health-Care Press PR
- Creative Director focused on online campaigns
June 2007 - August 2013 Spain

AQD Laboratory

Chief Creative Officer

- Digital Marketing Campaign Management
- Health-Care Press PR
- Creative Director focused on online campaigns
June 2007 - August 2013 Spain

Lanzarote Media Group

Digital Branding Consultant & New Media

- New Media Branding Consultant
- Press PR
- Digital Marketing Coordinator.
2007 - 2008 Spain

Diario De Navarra

2003 - 2007 Spain

Education

San Pablo-CEU University

Master - Corporate Communication Arts & New Media (MACC)

2009 - 2010 Madrid, Spain

University Of The Arts

Creative Direction - London College

September 2014 - United Kingdom

School Of Science University Of Tokyo

Advanced Security Plugin Development Research

University connection via Computer Science Faculty networks and github research groups.
2011 - 2012 Madrid, Spain

University Of Navarra

Marketing & PR + Journalism

2002 - 2006 Spain

Languages

Spanish (Native),
English (Advanced),
French (Advanced),

Awards

Smile Festival 2013

Best PR Activities for "Hola, soy tu hígado" campaign for Red Cross with the collaboration of Janssen-Cilag™.

2013

Medical Economics™

Medical Economics Health Care promotion Award

2012

ASPID

Golden ASPID - Best Health Care Campaign 2012

2013

Eventoplus

PR & Communication Event Management

2013

PubliFestival

Golden - Best Creative Advertising Campaign for International Red Cross.

2014

Skills

3d, Adobe Dreamweaver, Adobe Edge, Adobe Flash, Adobe Muse, Art Direction, Brand Identity, CG Arts, Cloud Computing, Cloud Creativity, Creative Digital Projects, Creative Direction, Creativity, CSS3, Digital Art, E-branding, Facebook Apps, Graphic Design, HTML5, Illustration, Javascript Libraries Uses, Journalism, Matte Painting, Media Planner, Planner, SEM, SEO, SMO, Social Media, Social Media Consulting, Social Media Marketing, Strategy, UI, Ux, Web Design, Web Development, Wordpress CMS, XHTML/CSS,