After nearly two years at CWDI (formed when Colourworks merged with Designers Ink), I stepped up to the role of Art Director. I work closely with the design team, Creative Director and motion production partners on various projects from concept to final production. Project highlights include:

• Creative concepts and collateral for various FNB activations
• Internal marketing communications and product launches for FNB
• Internal marketing communications and event collateral for GE Healthcare
• Desk calendars, newsletters and internal communications for BASF
• Creative collateral for the MTN Business Partner Summit
• Creative concept and rollout for a Sanlam expo stand activation at the ASSA Convention
• Creative concept development and rollout for the launch of the Samsung Galaxy S8
• Creative collateral, website layout design and showreel direction for the CWDi brand

On returning from London I joined CWDI (then Colourworks) as a Senior Graphic Designer. As a team we shared our knowledge and conceptualised unique marketing campaigns, brand activations, events and corporate identities on a daily basis. I worked closely with the creative team under the mentorship of the Creative Director to deliver various projects from brief to final production for clients including Allan Gray, PSG, MTN, Coronation and many more. Project highlights include:

• Branding, collateral and website design for Denker Capital
• Bi-monthly newsletter for Puma Energy Africa
• Internal marketing communications for Puma Energy including adverts, flyers, brochures, and office branding across the African region
• Event collateral and video direction for Old Mutual Achievement Accolades Awards
• Old Mutual Corporate Wisdom Forum collateral
• The national Toy Run charity campaign

Since I finished my studies, I have always looked for new projects and opportunities to expand my knowledge and learn new techniques. Some of these projects included:

• Branding projects for start-up companies in the USA, Canada, Europe and Australia
• Competition entries for Hugo Boss, Microsoft Office 365, Sony Playstaion and Wallpaper magazine
• Advertising for a private magazine in West London
• Posters and menus for 5th View Bar in Central London
•  A charity campaign to raise awareness of post-natal depression in Jersey
• Custom typefaces, fanzines and illustrations

I worked as part of the creative team in the Retail Branding & Information Solutions department. I designed innovative concepts and branding solutions whilst applying Avery Dennison's unique manufacturing techniques to elevate brands and accelerate performance. Projects included the following:


• Bespoke patterns, woven labels and swing ticket designs for Uniqlo
• Underwear packaging and accessory swing ticket concepts for Hugo Boss
• Permanent branding, external embellishment and labelling solutions for Boss Orange
• POS branding solution concepts for Sisley jeans, consisting of swing tickets, woven labels, overriders and jacron labels
• Personalisation and customisation concepts for Burberry
• A product presentation for Lacoste

I assisted the creative team by designing concepts and marketing collateral for existing clients including:


• A promotional newspaper-style brochure for Classic Car Club
• Internal communications for British Airways including brochures, motivational posters, interactive PDF's and presentations

I was trusted with finding a suitable candidate for the role of Junior Designer and had to take on more responsibilities. I maintained strong relationships with other international agencies, photographers and luxury brands. I was also responsible for conceptualising and delivering marketing campaigns and overseeing the junior designer’s projects, whilst adhering to budget and tight deadlines. Project highlights included:

• High-end retouching for publications such as Grazia, Look and 1883 magazine
• Further show packages for London Fashion week featured on models.com
• Collaborating with a renowned photographer and stylist for a publication for TIGI
• Apparel, signage, marketing collateral and publications for Clothes Show Live

I increased business and brand awareness by designing marketing material for many of the restaurants in the Gordon Ramsay Group. Some project highlights included:

• Style guides and internal training programmes for various restaurants
• A la carte and cocktail menus
• Electronic invitations and printed calendar pocket guides
• Posters and flyers for celebrations and events including the Edinburgh Fringe Festival

I worked on several projects for this small cafe in the heart of Soho to increase sales and footfall. These projects included:

• An advertising campaign of brochures, posters, menus, loyalty cards and signage
• A collaborative rebranding project and elements for the new website
• Promotional poster during Notting Hill Carnival
• Loyalty programme in partnership with Google Squared and Fitness First

Flock’d is an integrated digital agency in London that specialises in responsive web design and app development. I helped to launch the business by designing a brand identity and collateral. I also worked on other projects which included the following:

• A logo, collateral and brand guidelines for a domiciliary care company Mercyland Care
• Conceptualised and designed an poster campaign for the Humanrace Festival of Sport in Cornwal which included: An event promotion poster in collaboration with First Great Western displayed along the route from London Paddington towards Marazion. Other posters included an informative sport-focused poster, a sponsor advertising poster for Tribute displayed in the St Aubyn Estates pubs as well as a music festival poster showcasing various local bands.

Completed a thesis on corporate identities during my studies, which included a branding identity for the design and art department of the university. This consisted of a logo, stationery, signage, promotional items, clothing, corporate manual and website. Other course projects included branding, adverts & posters, packaging, publication covers, menus & labels, drawings, jewellery design, displays and promotional items.

Projects for personal clients included signage for a law firm, a course information brochure for a university, folders for a beauty pageant, branding and advertising for a model search and stationery.