Francesca Barchiesi

Freelance Designer

Amsterdam, Netherlands
I am a multi-talented hands-on designer with experience in visual, graphic, packaging, product and expo design. Best skilled at turning concepts into enticing products. Have worked as a freelance and in small company environments, for both the profit and non-profit sectors. Bring an in-depth knowledge of Adobe Photoshop, Indesign and Illustrator. Am well-versed in multimedia, marketing and print design. Can apply excellent drawing skills and crafting abilities to tasks. With a naturally collaborative spirit and interpersonal skills, I practice flexibility and attentiveness. I am also dedicated and purpose-driven.

Work Experience

Francesca Barchiesi

Freelance graphic designer

This role practically entails developing business strategies and managing personal business resources, listening and understanding client’s needs before making design decisions, reviewing projects, assisting with production, enabling feedback and adjusting design accordingly. Effectively, I have worked for a variety of clients over a 3-year time, creating unique designs for both digital and prints.

● Illustrations
● Product packaging
● Visual identity: logos, letterhead, business cards
● Marketing materials: brochures, flyers, postcards, posters
● Product photography
2014 - Present Netherlands

NOX Sleep Drink

Graphic designer

As the sole designer of this young startup, I created their visual identity from scratch, which runs across prints and digital, including packaging, B2B, B2C material and social channels. I assisted with the design and production of printed labels and retail display material. Nox Sleep Drink is currently sold online and in local drugstore chains such as Etos . I recently designed a new packaging label which will target local supermarkets such as Jumbo.

● Visual identity : logos, letterhead, business cards
● Product packaging
● Websites, landing pages, microsites, web pages
● Marketing materials: brochures, flyers , postcards, posters
● Blog templates and themes
● Banner ads
● Social media assets
● Email marketing assets
● Retail design
June 2015 - Present Amsterdam, Netherlands

Next Nature Network

Product designer

I was part of this non-profit foundation for a little over 5 years, during which I designed, crafted and styled exhibition models for major projects like Meat the Future and NANO Supermarket. I assisted with and managed the production of exhibitions in renewed venues such as Stedelijk Museum and The Cube, photographed and edited images for print and online publications. I designed the box of the Next Nature Memory Game and the cover of the award winning In Vitro Meat Cookbook.

● Model making and styling
● Product packaging
● Expo design
● Event production manager and assistant
● Product and event photography
● Graphic design: image editing, illustration, website
June 2013 - Present Netherlands

Katja Gruijters

Design intern

Working closely with food, I experimented with traditional cooking techniques to develop innovative conservation methods and formulate waste-free recipes. Specifically, I worked on the design of an experimental low energy cooking system based on the haybox principle. For the firm FLEX, I researched and created storyboards about microwave cooking, and actively participated in meetings with the client in our consultancy capacity. Some smaller tasks included textile graphic design and promotional material for events.

● Food design
● Product design
● Graphic design
● Consultant
February 2012 - May 2012 Netherlands

Tjep.

Design intern

I collaborated with the interior design project for Schiphol Airport lounge areas 3 and 4, for which I made presentations and selected materials for furniture and props. For the food company Hero, I conceptualised the packaging of the product being launched Krachtfruit-Guarana. Another significant task included an extensive market and design research about contemporary jewellery. I also developed visual content for the company website.

● Interior design
● Product packaging
● Jewellery design
July 2011 - Netherlands

Carlo Zauli Museum

Art & Design student

Workshop in Contemporary Arts & Ceramics
June 2007 - July 2007 Faenza, Italy

Marco Tesselli

Design Trainee

Some of my tasks included graphic illustrations for food packaging, development of visual brands and print design. As an individual project, I participated in a design contest for the label of the brand Twisted (Fonzies) with a vector illustration.

● Illustrations
● Product packaging
● Visual identity: logos, letterhead, business cards
June 2008 - August 2008 Italy

Education

Design Academy Eindhoven

September 2010 - June 2011 Eindhoven, Netherlands

ISIA - Institute Of Higher Education For Industrial Art And Design

Specialisation Degree Course (First level Master) in Product & Communication Design

Graduated with Honors
2008 - June 2010 Faenza, Italy

Kuopion Muotoiluakatemia, Kuopio Academy Of Design

Erasmus Exchange Programme
January 2007 - May 2007 Kuopio, Finland

ISIA - Institute Of Higher Education For Industrial Art And Design

Three Year Degree Course in Product & Communication Design

Graduated with Honors
2005 - 2008 Faenza, Italy

Languages

English (Advanced),
Italian (Native),
Dutch (Beginner),

Skills

Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Adobe Photoshop, Ceramic, Concept Development, Creative Thinking, Digital Illustration, Drawing, Hand Crafting, Hand Drawing, Handcrafting, Illustration, Painting, Photography, Prop Maker, Rhinoceros, Sketching,