Franco Paolo Yap

Brand Designer/ Strategist

Doha, Qatar
To understand the client's shared values and beliefs, I believe in the design process, which pivots into brand positioning in the market.

Work Experience

Socialite

Brand Designer

• Briefing the creative team about marketing projects they’ll be working.
• Researching clients and their commercial environment, objectives and the subjects at hand
• Create visual identities (logos, colours, fonts), print media, out-of-home-media, packaging,
online campaigns, websites, applications and much more
• Researching clients and their commercial environment, objectives and the subjects at hand
• Developing ideas and strategies that show insight and innovation
• Post for Social media advertising and generic advertising using various platforms
• Style Guide designing for the corporate client as part of their brand identity.
• Providing a weekly social media postings with copy writers.
• Website designing as part of the companies brand service.
May 2022 - September 2022 Doha, Qatar

Conmarble Concrete

Brand Designer

At CONMARBLE CONCRETE, we go above and beyond to ensure that we provide our clients with a comprehensive interior and landscaping specialized design and artistic execution services inspired by our LOVE FOR CONCRETE.

My Job scope is maintaining a strong brand identity and social media, to a highly competitive Doha concrete flooring market.

Skillsets:
- Brand Identity ( Logo style guide, Company profile, and print collaterals).
- Social media manager (Visual Projects, Conmarble Concrete, Qatar Padel Construction, and All Middle-East Concrete Equipment.
- Photo and Videography of Concrete flooring products and exhibition events.
April 2021 - April 2022 Qatar

Oxygen Events

Brand Designer

Responsible for Advertising & marketing campaigns and specialize in Corporate Branding and Events.
April 2018 - January 2020 Qatar

Hadu Projects

Graphic Designer

Responsible for Advertising & marketing campaigns and specialize in branding for gift items.
September 2015 - February 2018 Doha, Qatar

Al Dar Properties

Graphic Designer

Producing rough sketches or computer visuals for Real Estate company.
December 2013 - September 2015 Doha, Qatar

Delta Marketing Co.

Graphic Designer

I am responsible for creating designs for marketing collaterals, "Print and video ad P.O.P's", and 3d presentation as well.
March 2011 - December 2013 Jeddah, Saudi Arabia

ASECASIA

Graphic Designer

Advertising for Western directories
July 2007 - December 2011 Philippines

Education

Far Eastern University

Bachelor of Fine Arts Major in Advertising Arts

I am an Advertising students work in full-agency teams of art directors, copywriters, graphic designers, photographers, and more.

Since a student, in this unique program work with real clients, I don't just graduate with great portfolios, I also graduate with the experience and connections to succeed in the professional world.
June 2003 - March 2007 Manila, Philippines

Languages

English (Advanced),
Filipino (Native),
Chinese (Beginner),

Skills

Freehand Sketching, Illustrator, Indesign, Photoshop,