I am intrigued by the idea that the average person has played “graphic designer” at some point in their life. Whether they painted a garage sale sign, organized a shopping list, or wrote their name on a greeting tag, most people don’t realize the graphic qualities they encompass. I strive for an aesthetic that touches home; designs that feel for the people by the people. My work draws attention to the homemade process while utilizing refined design. In a world that is rapidly advancing in technology and digital media, an organic aesthetic is a refreshing approach.