Head of Social Marketing - Lead B2B Demand Generation Consultant - SEO - Web Analytics
Fornelli by Design
www.DavidFornelli.com
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I manage several key components within marketing for FICO on the B2B side. I'm the SEO lead strategist boosting FICO's web properties within Google rankings for all of our global websites. Also FICO's online brand reputation manager; maintaining the companies positive online image & reputation by promoting the rig… Read More
I manage several key components within marketing for FICO on the B2B side. I'm the SEO lead strategist boosting FICO's web properties within Google rankings for all of our global websites. Also FICO's online brand reputation manager; maintaining the companies positive online image & reputation by promoting the right messages via the right marketing channels & developed short term & long term marketing strategies that have taken FICO's online social footprint from 30K total followers to over 100K+ followers within 10 months. I'm also the B2B global sales enablement strategic lead consultant with responsibility for creating an ongoing process for sales to consistently & systematically have a valuable conversation with the right set of customer stakeholders at each stage of the demand generation marketing funnel.

Manage social media marketing campaigns and day-to-day activities including:

-Curate relevant content to reach the audience most likely to buy

-Write editorial content

-Monitor, listen and respond to users in a “Social” way while cultivating leads and sales

-Conduct online advocacy and open stream for cross-promotions

-Develop and expand community and/or blogger outreach efforts

-Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile for 10+ accounts.)

-Design, create and manage promotions and Twitter and LinkedIn ad campaigns

-Compile direct reports for management showing results (ROI) Read Less
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Digital Marketing Enterprise Software Management Expert Knowledge:

-SharePoint
-WordPress
-Jive
-Drupal
-Eloqua (E9 & E10 integration & management)
-SalesForce (integration & management)
-Lead Generation
-Paid & Organic Social Marketing

Web Development Expert Knowledge:

-HTML5 & CSS3
-Adobe Dreamweaver CC
-Adobe Photoshop CC
-Adobe Lightroom CC
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